The Formula 1 Etihad Airways Abu Dhabi Grand prix (F1) has been enjoying a great success since its launch. It is one of the largest racing events in the GCC with dedicated fans worldwide. #studio has played an active role as a creative strategic partner since 2014 for the #AbuDhabiGP campaigns.

Our work included, but not limited to:

• Creative strategies and concept execution for each year
• Developing F1 tickets and packages
• Developing “performing artists” visuals
• Designing post-event infographics
• Developing video edits for tactical promotions

The campaigns developed were digitally driven and were launched locally, regionally and internationally through various platforms such as social media, TVC, Radio ads, OOH and many more.

Founded in 1954, Dubai Municipality has been appointed with developing a happy, successful and sustainable city. Through various initiatives and campaigns Dubai Municipality has been working towards these goals.

#studio worked closely with Dubai Municipality to achieve their mission through various campaigns, such Pets and Birds market campaign, Dubai Frame branding, toy safety campaign and many more campaigns.

The Abu Dhabi Department Finance conducted Hackathon event in which competing team will compete on creating new technological ideas and solutions for the financial industry in Abu Dhabi. #studio developed a campaign that is digitally focused to showcase the event and raise awareness.

RetailYAS is a section of the Yas Marina Circuit business that focuses on the retail aspects of the business. Offering a range of experiences including driving and passenger experiences with a range of various cars to select from.

#studio works closely with Yas Marina Circuit to develop creative concepts and executions in order to promote these experiences and the special seasonal offers.