Nowadays Facebook is the number one advertising platform in a digital marketing agency Dubai, it has 1.15 billion mobile users and up to 100 million users videos are watched on Facebook daily. Currently, almost 5 million businesses advertising on Facebook. Specifically in the web application development era low cost per click and ability to target areas makes Facebook the number one choice for different small businesses and their owners and advertisers. There different advantages of Facebook advertising as compared to its alternatives (1) it has more targeting options, (2) lower cost per click as compared to competitors, (3) easy setup (4) better billing options (5) creating audience which makes the maximum conversion of Facebook users.
There is a way to launch the first Facebook campaign for digital marketing agency Dubai; to start a Facebook campaign need to register a Facebook page also creates a business account on Facebook through web application development.
Create a Facebook business page
go to Facebook there is arrow upright and select “create Facebook page” and to create your Facebook business page need to add a business account to your Facebook page. For this navigate to your business account, the addition of a business manager account, connect the Facebook page, and add an account. And adding a new account goes back to your business setup and adds account. So the accounts have been linked to the business page then to launch your Facebook campaign includes different steps; (1)create new add through ads manager (2) select the right objective (3) perfect audience definition (4) choose advertisement format (5) ad review submission
To have a detail look at these steps;
Firstly head to Facebook ads manager, there will be a window open then click on the “create” button to select the ideal objective. This objective will help you to enhance ad delivery for the first add campaign, and picking “traffic” this will help people to engage with your content and know your brand. If you want to promote the merchandise you have to test conversions and catalog sales. This objective helps you to enhance your advert delivery to people who do purchases based on their interests and behaviors.
Targeting Facebook audience
when you have set your objective then comes to define who will see your advertisement. And this starts with determining your preferred advertising platform. For the small business owner, there is mostly option available is “websites”. After that comes time to target your location this is used especially for the newly started business that targets specific cities and provinces. And in any case, your product and service can be sold on a national scale and define the countries in which the advert should be shown. Make sure you target your ideal customers it keeps the number of potential customers high and makes sure the customers who click should be from your ideal customers because it will be paid. To achieve ideal customers there is the “interests” section in which you will enter related keywords for example if you are selling sports then there will be words like fitness or maybe running as interests.
Next; will be leaving “placements”, because it is your first campaign that keeps the initial budget low, when you will acquire data then you can enhance your advert and budget also. Then comes to define your ad delivery typically used term “link clicks” mostly users take this action to state the objective.
Then setting of “bid cap” allows controlling how much a person paying per click is invaluable because most eCommerce has a relatively low budget throughout.
The next step is to post eye-catching images of your brand with action text or headlines. It is very important to use a word that gets the reader into action like checkout or never seen before to start the text. Another can be codes that catch the attention of the reader while scrolling this improves visit rates. Keeping text short and to the point is important it will save the time of the reader. Moving to images, product images should depict a high definition of the product, colorful, and call to action. While promoting service find an image that indicates moods and feelings etc. for example in a sports contest an image with an athlete running along the track that defines hard work.
The final step includes the URL of you are going to sell and if you use the UMT link than URL this will make you track the performance of every campaign in Google Analytics in a more smooth way.
With the 5 million businesses who are advertising on Facebook, this process will make you advertise well, when our page and ad account set you will easily create your advertisement ad target audience. And it will be easy to monitor campaign performance and you will be able to enhance your other campaigns in the future.