Abu Dhabi World Professional Jiu Jitsu Championship 2018
The composition of the visuals underwent a fiery approach which aims to not just act as a call to action for the fighters but the spectators too. The visual was rendered to feature the top fighters in the competition nestled amidst a powerful scene of fire and power.
Abu Dhabi World Professional Jiu Jitsu Championship 2017
The art direction for this campaign was based on the elemental fighting styles of Jiu Jitsu. Specific fight positions were chosen in context of each style with the element holding the space for the fighters. The response we received from the client towards this art direction was terrific.