Formula 1 Abu Dhabi Grand Prix 2019

The Formula 1 Etihad Airways Abu Dhabi Grand prix (F1) has been enjoying a great success since its launch. It is one of the largest racing events in the GCC with dedicated fans worldwide. #studio has played an active role as a creative strategic partner since 2014 for the #AbuDhabiGP campaigns.

Our work included, but not limited to:

  • Creative strategies and concept execution for each year
  • Developing F1 tickets and packages
  • Developing “performing artists” visuals
  • Designing post-event infographics
  • Developing video edits for tactical promotions


The campaigns developed were digitally driven and were launched locally, regionally and internationally through various platforms such as social media, TVC, Radio ads, OOH and many more.

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