You may have heard of “branding” advertising, but perhaps you don’t understand exactly what that means.
Branding is more about following rules so things don’t look the same and if you don’t follow those rules, people won’t remember you. You want to create a similar look and feel when you put out your marketing pieces so that people remember you. And on every piece you put out, you want that similar look and feel. Good branding strategy is the key to success, the advertising company in Dubai will help a great deal to promote your brand.
The good thing is that you can do the rules… the colors are the same, the lettering style is the same, the slogan, etc. Nonetheless, as long as you follow the rules, there is some flexibility.
A brand consists of eight basic building blocks
• Name
• Brand icon
• Colors of the brand
• Slogan and brand messaging
• Brand sound
• Overall look and feel = position of the brand
• Brand packaging
A brand is a larger sum of its components. The pieces are always more than just the nuts and bolts; great brands are always the result of the whole being more equal than the sum of its parts.
Benefits of Branding
In the minds of consumers, your business needs to create a positive image. Branding is not just a logo, contrary to what most people believe. The purpose, focus, and image of your business combine to create your brand. Below are some advantages:
You are Remembered
A company with a generic name is hard to remember. You may not be able to differentiate between their purposes and focus on business. If you couldn’t tell what they did, why would you call a company? Branding your business ensures that consumers are aware of what you are all about.
You Gain Customer Loyalty
The truth is, with brand names, people build close bonds. Consumers want goods of value that they can trust. So, your business should have an identity that can hold on to your customers. If your business provides great products and services and has a great brand identity, people will remember you. They often refer you to friends and family as well.
You Become Well-Known
You want to know who you are and what you do to the people who haven’t done business with you. If they see your ads on billboards, listen to them on the radio, watch them on television, or any other media, they will know your brand identity. And when the time comes to need your product or service, your business will come to mind first.
Consumers Pay for Image
We’re a brand-conscious culture. Customers also equate brand names with value and for that reason can only buy those brands. When people are willing to pay a higher price if they want only one brand of a particular product. Having a great brand would make the company look better and cause the competition to be overlooked by customers.
Online Branding
Branding, as a whole, is essential for any serious business because a company’s brand is what distinguishes it from its competitors. In today’s computer age, most businesses must have an online presence to stay competitive
Graphics and animation, compelling web copy, and overall website design that reflect your company are some of the important elements that will bring your online brand alive. An attractive website that helps customers easily and quickly find the information they need is the key to getting customer interaction and eventually, business.
A strong online image will make the difference between a customer who buys from you online or switches to your competitors. Remember that online customers can just leave your website and go to your competitors with the click of a mouse.
Make your brand as unique as possible: Catch the eye of the public by creating something different — something that people have not yet seen.
“be creative ”
