Creative marketing concepts are thinking outside the box. To keep up with the relentless stream of digital technology, businesses, and pretty much anyone who is selling anything needs to be thinking of innovative ways to constantly improve their creative marketing strategies.
Imagery World
We all know that we live in a world where concentrating on image-based creative marketing strategies is a wise move. People used to recognize things more by watching them visually. Images are a powerful medium to attract and fascinate customers and to promote the brand. As per the research, there are almost 3.5 million photos that are shared online every single minute. Another amazing statistic is that almost 5 billion videos are watched every day on YouTube alone. Throw in TV, magazines, and newspapers and it’s clear that we are constantly consuming visual communication. So, to be renowned, the Brand should make high-quality videos, pictures, and advertisements to promote their stuff. And especially the photography techniques should be used by the brands to give fascinated looks to the customers.
Here are five popular photographic techniques that help achieve an authentic look:
- Photo-journalistic
- Point-of-View
- Light Streams
- Close-ups
- Movement
Storytelling
Storytelling can also be the creative marketing concept and is not about composing fiction. The story of the brand should always be initiated by the truth and be an honest account of who the brand is and what it stands for. Stories are the mode of communication. They could be entertaining, enjoyable, amusing, memorable and extraordinary and have the capacity to ignite inspiration. Brands that master the art of storytelling apply their unique tale to all areas of the business from sales to PR, marketing to funding. Storytelling can be the foundation for all creative marketing ideas, especially for small brand’s businesses.
It’s appropriate to be aligned to your customers and audience, think about the actual story you have and then how to present it. There are endless ways to communicate your creative marketing ideas from marketing blogs to live streams. Facebook and Instagram stories are brilliant ways to keep your customers up-to-date with what’s going on in your lives. Creative marketing storytelling should still be proficient and polished. You should be presenting the best version of yourself so steer clear of two massive marketing faux pas: oversharing or posting inappropriate content. Here are 10 ideas that should help to kick off your story.
- How you began
- How your product is made
- How your service operates
- Behind the scenes of the work-day
- Your employees
- Hobbies and interests
- Travel
Creative Marketing Campaigns for Small Businesses
If you are initiating a small brand, there could be an endless amount of creative marketing ideas that you can try to get more customers and make more market share. Some will work better than others but trial and error are the best processes of elimination! Here are a few brilliant creative marketing campaigns for small businesses that could give you the edge that you need. Try to conduct those campaigns at such places where the target market will be highest in number to give maximum awareness to them.
Attractive and unique logo
Try to create a unique logo and tagline for your brand: because if you do not have a logo and tagline, stop what you’re doing and get them! Your logo and tagline are uniquely yours and will help you to stand out in the crowd. It will give you recognition among many and will create the identity of the brand.
The website offered in multiple languages
Try to translate the website into multiple languages. It’s a great big world out there, and plenty of customers for every business. Certainly, translating your website into a few other languages won’t be feasible for every type of business but if it is, you should strongly consider it. Adding alternative languages could open the doors to new and vast markets.
Creative B2C Marketing Strategies & Ideas for Campaigns and Customers Loyalty
By providing a platform to the customer and to allow them to have a live chat section on the website or in-app means that your customers can reach you quickly and easily. So, make sure that customer loyalty is so important to creative B2C marketing and also ties into the retention rate. For one thing, loyal customers are more likely to buy more and spend more with a specific brand. They are also more likely to promote your brand by giving the positive word of mouth. It is also a reflection on what you’re doing, it’s a sign you’re making the right decisions that are vital to a B2B business. Loyal customers appreciate what you supply and their loyalty is honest. Try to continue to exceed expectations.
Conclusion
By targeting the sound creative marketing concepts, one can promote their brand by choosing the right channel. The perfect marketing strategy helps you more than half in selling a product. It acts as the best medium to connect you with your targeted customer and to connect the customer with the product of their desire and demand.
