To sell a product it’s important to know where the target market should be captured to sell the product. And to sell a product it’s important to use a specific particular type of advertising strategy which could be best to sell the product. Targeting the right advertisement can also grab a major number of customers.
The several types of Advertisings are:
- Online Advertising
- Phone Advertising
- Direct Mailing
- Television
- Billboards
- Print Media
Consumer-Oriented Advertising
It is a type of advertising process which helps in creating and maintaining regular demands in the market. This process also helps to attract the customer’s attention and preferences. It informs the target audience about the various schemes of sales promotions. The objective of Consumer-Oriented Advertising is to inform customers about new products, to hold customer’s patronage against the intensified campaign, to teach the customers that how to use the product, to promote offers, and to establish a new trade character in the market.
Informative Advertising
There is a category of customers who used to buy expensive products ones in lifetimes, so they used to buy them after gathering a lot of information such products include TV sets, refrigerators, air-conditioners, washing machines. These are expensive products. So, the buyer uses to invest a lot of time gathering information through informative advertisements.
Institutional Advertising
The basic objective of this marketing strategy is to build a corporate image. And is specially used to highlight the achievements of the organization or the product. Big companies like cement, Godrej, telecom, etc. approaches this type of advertising. It helps to build the company’s prestige, to emphasize the company’s services and facilities.
Financial Advertising
It is used for financial institutions like Everest Bank, SBI Bank, and the company’s shares, etc. It gives the information about the opportunities that where to invest and where not to invest with the risks and benefits.
Classified Advertising
These classified advertisements refer to the advertising process. They are placed under the headings and columns in newspapers, magazines, etc. Under it, the advertisements are classified by different various headings.
Government Advertising
In such advertisings processes, the governments are involved. It is mostly conducted by government departments /undertakings to promote public awareness on various issues like dowry, drinking, AIDS, environmental pollution, and over pollution, viruses, etc. It is also renowned as social advertisings
To Choose the Best Advertising Strategies:
Web-Design
The website of your business is the most important element to sell your business. It’s your home online, and where many possible customers will turn for information about your products or services you are offering. Actually, the first impression will be taken from your website about your business that makes a member of your target market.
Since many of your other online advertising campaigns will be designed to drive traffic to your website, your web design can make or break their success. This means that your site needs to be effective in attracting and keeping users’ attention and encouraging them to convert.
Social media marketing
If you are targeting the audience who uses Social media sites like Facebook, Twitter, and Instagram more so then find huge chances to reach and connect with your target audience through social media marketing. That’s why these sites are quickly becoming popular among some of the best ways to advertise online.
It’s is a wonderful place to advertise because there are so many consumers on these platforms. In fact, 81% of American adults have a social media profile meaning the chances are high that at least part of your audience is active on social media.
To run the advertisements these sites can be really beneficial.
Through the Social platforms, you can select your audience based on standard demographic information like age, gender, and location, as well as advanced options like interests and behaviors you are looking for. This allows you to reach the users that are most likely to be part of your target audience, and maximize your results with each campaign.
And if you are trying to be more cost-effective then, one of the biggest advantages of using social media for advertising is the relatively low cost. You can
For example, if you operate a garage door company, you may use social media to target users within your service area. Your garage door advertising campaign may go even further, focusing on demographics of your target audience, like marriage status, age, and gender, to build a better ad.
Even it is estimated that fifty percent of B2B marketers find social media to be a ‘very’ or ‘somewhat’ low-cost option for advertising so if you’re looking for a cost-effective advertising strategy to reach new customers, social media is something to consider for the really best results.
Conclusion
By choosing the best and the most suitable advertising strategy, the organization can increase the efficiency as well as can target the particular target audience which can increase the knowledge about the product/services being offered by the organization in the customers as well as it can increase the market share.
